Newsletter

Subscribe to our mailing list

August 12, 2016
Moving to Mobile

Moving to Mobile


Written by Jessie Martin of 10 Pound Gorilla

Mobile is the new frontier. As far as advertising goes, we’ve capitalized on desktop as much as possible. It would be wrong to say nothing new in advertising will ever come from desktop, but those who know marketing and advertising best are estimating that more businesses will invest more in ad spending for mobile, rather than through other platforms.

For the first time ever, mobile ad spending is expected to surpass desktop’s in 2017. According to eMarketer, in 2015, mobile accounted for 51.9 percent of all digital ad spending. The times have changed, and so too should the way your business is marketed.

Mobile is opening new doors for advertising and opportunity is there for the taking. It nestles in areas that are still in the exploration phase, like programmatic, social, video, and native advertising, and is waiting to be seized. The potential in mobile advertising is already highly recognized, and advertisers are quick to make the transition. ZenithOptimedia predicts an additional $75 billion annually will be spent on mobile advertising by 2018, as compared to today. With that kind of money invested in ads, let’s make sure it gets invested the right way.

Customer Experience

The best way to make sure an ad is viewed the way it is intended is to make the content relevant and personalized to the consumer. Native advertising, which is brand or agency sponsored content that appears as a legitimate asset to the website it appears on, accomplishes this, rather than a flashy pop up or intrusive video. Native advertising is also a way to combat ad blocking. The key here is to engage consumers. Deliver them ads that pique their interest and leave impressions.

Get to Know Who You’re Targeting

In order to understand and reach customers, retailers are starting to use in-store beacons that connect to customer smartphones in and near retail stores, with the goal of an improved shopping experience. For example, when somebody is in a store that sells an advertiser’s product or service, this technology allows both coupons and advertisements to be sent to customers' phones with hopes that the relevant information will lead to a conversion. According to Digiday and Marchex, two-thirds of US marketers said mobile coupons are most effective in turning potential customers into conversions. This isn’t a secret either. In 2015, 40.5 percent of U.S. companies with 100 or more employees, used mobile coupons as a part of their marketing plan.

In-App Advertising

Consumers spend 90 percent of their time in apps and just 10 percent of their time in a browser. Apps receive most mobile users’ attention, so why not incorporate ads in places that get the most eyeballs? 2015 saw an estimated half of U.S. smartphone users as mobile gamers. Gaming apps along with any other kind of app, hold immense opportunity — the opportunity to reach larger audiences in a single day than targeting could. One app that is leading the way in mobile advertising is Facebook, which succeeds in optimizing advertising on any platform.

It should come as no surprise that mobile advertising success depends on the consumer. The success of a mobile strategy plan is determined by how well consumers receive an advertisement. If consumers resonate with an ad, they are more compelled to share it with others, and if they like it enough, a conversion is likely to happen.

Don’t sit back and let mobile advertising pass you by. Prioritize your mobile ad strategy and watch as new customers visit your site, increasing your ROI. Contact 10 Pound Gorilla to help you get started on your business’s mobile platform.

Read our next post...

Marketing 5 “Must Do” Items to Enhance Your Marketing

Marketing Retargeting: Never Lose Sight Of Your Website Visitor

Web Dev Quality Websites Need Quality Typography

Marketing Web Development Meets Web Analytics: The Knowledge Gap

Web Dev Responsive Design: It's More Than Just Design

Marketing Economic Summit 2017

Marketing Mary Meeker's Global Interent Trends

Marketing, Web Dev A/B Testing: Getting the Most out of Your Site

Marketing, Web Dev Upping the Ante: Interactive Content

Marketing, Web Dev Google’s SEO Best Practices: A Starter Guide

Marketing Creating Timeless Content to Boost SEO

Marketing, Web Dev 2017 Research Recognizes 10 Pound Gorilla as a Leader in SEO

Marketing, Web Dev Designing an Elegant Website using Whitespace

Marketing, Web Dev Test Your Website’s Success Using Heat Maps

Marketing Start Fresh, & Advertise with Facebook!

DNN, Marketing, Web Dev 2017 DNN Summit Sessions

Marketing, Web Dev Web Design: The Past, The Present, & The Future

Marketing, Web Dev Intrusive Pop-Ups to be Penalized by Google

Marketing The New Wave of Advertising: Native Ads

DNN, Web Dev Proud Sponsor of DNN Summit 2017

Marketing Moving to Mobile

Marketing, Video Power of Video

DNN If you’re a DNN user, your site could be vulnerable to hackers

Marketing, Video The Art of Retargeting: How it works and Why You Should Retarget

DNN, Marketing, Web Dev 10 Pound Gorilla Named Top Ten Denver Web Development and Digital Marketing Agency by Clutch.co

Marketing 10 Tips to Design Your Website for Lead Generation

DNN, Marketing, Modules, Web Dev DNNCON: Thank You!

Marketing 10 Ways to Incorporate Direct Response Marketing with Print Media

DNN, Marketing, Web Dev 10 Pound Gorilla... One of Denver's Top 10 Digital Marketing Agencies

Marketing How to Turn Social Media Fans Into New Customers

Marketing Your Facebook Likes No Longer Matter!

Web Dev Is Google Going to Penalize Non-Mobile-Friendly Websites?

DNN DNNCON: Thank You!

DNN, Modules, Web Dev From Ordinary To Extraordinary

DNN, Marketing, Modules How to Sell, Quote or Budget for a DNN E-commerce Website

Web Dev Getting Users to "Respond" to Your Mobile Menu Designs

DNN, Web Dev DNNCON: Editor.css

Marketing Getting The Conversion

Marketing Tips for Writing Effective Newsletters

Marketing Why Should You Have a Newsletter?

Marketing Writing Copy That Will Actually Be Read

DNN Editor.css: Giving You & Your Clients Less Headaches

DNN, Web Dev Connall Cosmetic Surgery: Case Study

Web Dev Making the Case for a Responsive Site

DNN, Modules, Web Dev March Module Madness: Dynamic Forms

DNN, Modules, Web Dev March Module Madness: Ventrian News Articles

DNN, Modules, Web Dev March Module Madness: Form & List

Marketing 5 Tips to Online Marketing

Marketing How the Name "10 Pound Gorilla" Came to Be

Marketing Creative Online Marketing: Groupon & Living Social

Marketing Promoting Your Business With Instagram

Marketing Using Your Blog to Boost SEO

Marketing Suprising Social Media Facts & What You Should Do

DNN, Web Dev DNN Con 2013: Mobile Navigation

DNN, Web Dev DNN Con 2013: Determining What Makes the Mobile Cut

DNN, Modules, Web Dev DNN Con 2013: DDR And JQuery. More Than Just Hover And Drop Down.

Web Dev A Mobile-First Approach to the Web

DNN Southern Fried DNN: Best of both worlds: Great Design and Flexibility

DNN Southern Fried DNN: Different skin designs from just one skin file

Web Dev The Future of the Web: HTML5

DNN Dot Net Nuke World 2012 Speakers & Sponsors

Marketing Google Places is now Google+ Local

DNN, Marketing Day of DNN - Using DNN to Feed Data to Several Social Portals

DNN, Marketing Day of DNN - Easy to Use Strategies for Writing & Submitting Articles to Increase Inbound Links

DNN, Marketing Day of DNN - How to Optimize Your Socialization

DNN Guest Speakers at Day of DNN!

Marketing Enticing Your Followers with Fresh Content: A How To Guide

DNN, Web Dev What Can Website Templates Do For You?

Marketing Getting Up in the Ranks Through SEO

DNN, Modules Best DNN Shopping Cart

Marketing Enter into the "Timeline"

Marketing Making Your Facebook Business Page Secure

Marketing Get Your Tweet-Face On

DNN, Marketing Google Analytics and DNN

Marketing What is Social Media and What Can It Do for You

DNN Advantages of DotNetNuke

Web Dev 8 Ways to Increase Website Speed

Marketing Beyond Facebook and Twitter, Get "In" with Social Media

Web Dev 8 Great Website Development Tools

Web Dev Your Website & Internet Explorer

Marketing What is Google +1

Web Dev What is "The Cloud"?

Succeed

Contact 10 Pound Gorilla Today
for Your Free Consultation

or Call {970} 726.5144 or Connect