Beyond Facebook and Twitter, Get "In" with Social Media
Recently we have been spending more time on LinkedIn trying to
better maximize 10 Pound Gorilla's Social Media presence. For
those of you who only do Facebook and Twitter, its time to look
outside the box and see what opportunities your missing.
Facebook and Twitter are certainly great introductions to the social
media world, but, for many businesses, that’s not where social
media stops. Not everyone likes to "Like" something or to
Twitter a Tweet. Maybe you could say some prefer... Less Social and
More Work.
LinkedIn is our new passion. We find we can offer sound advice to
people interested in 10 Pound Gorilla services and have slowly
established ourselves as an industry leader with consistent
comments, feedback and articles. LinkedIn offers groups that allow
you to find like-minded people looking to share themed information.
We have joined website development, SEO, DNN, online marketing and
other groups. Within these groups topics are started that include
giving and receiving advice, great resources and latest news. Users
comment, share and add to topics.
Our efforts on LinkedIn have far surpassed other social media
platforms in returning a high ROI. The more time we spend, the more
money we return. We are making great progress in developing strong
relationships with new customers. We are able to learn from other
experts as well as share our knowledge with potential customers.
Unlike Facebook and Twitter, which are used for a variety of
reasons, LinkedIn focuses on business. Their user groups help focus
content and users so topics are direct, user-friendly and helpful.
It is a great B2B online resource.
Like any online marketing campaign, there is strategy in social
media too. It’s not as simple as "Set it up, and they
will come". Even if you have endless "Likes" what
messages are you sending to your audience. Do you engage them?
Beyond "likes" where does your potential customer reside
and have you looked past the rough to find the diamond. Are
your customers more Social or more Business? Are you reaching the
right people with the right message in the right environment?
10 Pound Gorilla would love to help you better understand your
market and how to reach them.