What Has 10 Pound Gorilla Been Up To & Why It Can Help You Grow
10 Pound Gorilla partners with interesting companies around the globe allowing us to learn the ins and outs of a variety of businesses. We leverage this experience to help our clients stand out in the digital space. We would like to highlight Live Green to illustrate digital marketing and development best practices.
Live Green is a referral marketing e-commerce platform focused on making natural and organic food products affordable for everybody. 10 Pound Gorilla partnered with Live Green to focus on optimizing Live Green’s digital presence.
Here are a few digital tasks we have tackled and why:
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WHAT: 10 Pound Gorilla configured the SharpSpring Lead Generation
Software to scrape form and purchase data on Live Green’s
suite of 3 websites.
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WHY: The scrapped data is critical in customizing marketing
messages and promotions to users and providing a mechanism for
Affiliates to nurture and engage leads. Customized messages
have a significantly higher conversion rate.
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WHY: The scrapped data is critical in customizing marketing
messages and promotions to users and providing a mechanism for
Affiliates to nurture and engage leads. Customized messages
have a significantly higher conversion rate.
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WHAT: 10 Pound Gorilla designed, coded and crafted messaging for
over 14 emails. Once the emails were completed, an automated
workflow was configured to add and remove users from an email drip
campaign based on their behaviors.
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WHY: Email drip campaigns significantly increase subscriber
conversation rates. Just like traditional marketing, a series
of impressions is often needed to convert a visitor.
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WHY: Email drip campaigns significantly increase subscriber
conversation rates. Just like traditional marketing, a series
of impressions is often needed to convert a visitor.
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WHAT: 10 Pound Gorilla designed, coded and crafted messaging for a
promotional squeeze page.
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WHY: Properly designed squeeze pages help users focus on a
desired action. Live Green needed to collect email addresses
to trigger their email drip campaign. In order to increase the
conversion rate of collected email addresses, we developed a
squeeze page with a promotional offer to encourage a specific
user behavior: email submission.
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WHY: Properly designed squeeze pages help users focus on a
desired action. Live Green needed to collect email addresses
to trigger their email drip campaign. In order to increase the
conversion rate of collected email addresses, we developed a
squeeze page with a promotional offer to encourage a specific
user behavior: email submission.
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WHAT: 10 Pound Gorilla optimized the user experience and interface
of the affiliate and member check out process, as well as the
member and affiliate dashboard.
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WHY: As users browse the web, they are trained to expect
certain items in particular places. Streamlined user
interfaces should follow expected actions to increase
conversion rates. Additionally, identifying and properly
displaying key content and data metrics on dashboard pages,
allow users to find information easily and engage in products
or services more effectively. The optimized dashboards
provided users an easy and clear way to understand how to make
or save money and earn key benefits.
-
WHY: As users browse the web, they are trained to expect
certain items in particular places. Streamlined user
interfaces should follow expected actions to increase
conversion rates. Additionally, identifying and properly
displaying key content and data metrics on dashboard pages,
allow users to find information easily and engage in products
or services more effectively. The optimized dashboards
provided users an easy and clear way to understand how to make
or save money and earn key benefits.
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WHAT: 10 Pound Gorilla installed and designed an advanced Google
analytics implementation to measure page scroll, buttons clicked,
detailed user path and custom goals to include revenue earned.
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WHY: Specific and detailed analytics are critical in
optimizing user experience and conversion rates.
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WHY: Specific and detailed analytics are critical in
optimizing user experience and conversion rates.
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WHAT: 10 Pound Gorilla implemented advanced javascript to track
referring affiliates from any link, push referring affiliate
UserID to form submissions, display dynamic content based on
referring affiliate and show or hide specific pages based on user
settings.
- WHY: Javascript can be leveraged to accomplish otherwise complicated or impossible tasks in a much more time and cost-effective manner. Having a talented javascript developer is a must have in today’s digital space.
Images speak a thousand words. Check out these before and after screenshots of Live Green.
Before: Member Dashboard
After: Member Dashboard
Before: Affiliate Dashboard
After: Affiliate Dashboard
Visit our portfolio to see more examples of our work.