In today’s digital-first world, a commanding digital presence cannot be overlooked. A digital presence allows potential customers to access your brand 24 hours per day, 7 days per week, 365 days per year, even when your best salespeople are sleeping or on vacation. But many have yet to fully commit to the proper amount of resources to their digital efforts. Here are some digitally-focused commitments you can make to raise your ROI in 2020.
Make sure your website is up to snuff
We’ve heard it many times, “We hate our website and need to change it,” but the New Year is a great time to actually get the ball rolling and fit it into your budget. Your website will often be a potential customer’s first impression of your business. If it’s difficult to navigate, doesn’t get your message across, or just plain unattractive, it probably isn’t doing your business justice and might cause potential leads to look elsewhere before they even speak to anyone at your company. An effective website has been proven to bring in more traffic, increase conversions, and improve customer retention. Whether it requires a small facelift or a full redo, a good website will up your ROI.
Draw up marketing goals
Are your digital marketing efforts accompanied by goals you want your team to reach? If the answer is “no”, it’s time to sit down with the decision makers and decide what success looks like for your business. An example of a goal would be “We want to add new customers to our email database.” Once you’ve defined your goals, don’t play the guessing game. A measurement of reaching this goal might be “We will add an average of 20,000 new customers per quarter to the database in 2020.” You can’t prove you’re being effective if everyone has a differing idea of what “effective” is.
Stop guessing, start tracking
The importance of leaning on analytics when it comes to your digital strategy cannot be overstated. With digital analytics we can gather more information than ever about those who are most likely to convert. When it comes to using analytics on your website, what can you garner from the data? The better question is what can’t you. You can find out how visitors got to your website, demographics about these visitors, how long they spend on your website, and what pages they visit. And this is only scratching the surface of what can be tracked. Emails, social media ads, and search engine optimization can all be extensively tracked for effectiveness via analytics.
Get a third party’s advice
Not sure if your website is as effective as it could be? You may have that question about all of your digital efforts. Bring an objective 3rd party with expertise in that area to evaluate your digital presence. We find employees and business owners are often too close to their own product and or service to realize their digital efforts are missing the mark. An expert outside of your internal team can feast new eyes on your website and marketing strategy as well as provide suggestions your team may have overlooked. Hiring a top web and marketing agency like 10 Pound Gorilla is a great way to take your business to the next level in the new year.
These are just a few business resolutions you may want to consider making in the New Year. Your digital presence can make or break your business. Contact 10 Pound Gorilla for a free consultation. New year, new ROI.