Newsletter

Subscribe to our mailing list

bonusal
deneme bonusu deneme bonusu bonus veren siteler
kusadasi escort bayan
May 19, 2020
Maximize Your Website’s ROI with Affordable Usability Testing

Maximize Your Website’s ROI with Affordable Usability Testing


Website usability testing is a technique used to evaluate a product design by testing it on users. Typically, during a test, participants will try to complete defined tasks, on the website or using prototypes, while the administrators observe and take notes. The purpose of testing is to identify any usability problems and to ensure your website is accomplishing its intended goals. Large companies have been known to invest in million dollar usability labs. But deep pockets aren’t required to carry out usability testing. Even a small budget will substantially improve a site's business value. Here is how usability testing can be quick and relatively cheap.

4 Steps to Simple & Effective DIY Usability Testing

 

1.     Define What Your Customers Are Looking for On Your Website

Make sure you customers can easily find what they are looking for so they don’t hit the back button. First, outline the questions and needs of your target audience. If you’re not positive of their needs, consider setting up a survey to ask. You will get a higher response rate if you offer customers an incentive for their feedback, such as a discount on your site or the chance to win a gift card. Promote your survey on your site or via your e-newsletter list. Want a simpler approach? Interview your customers or ask questions on social media. Often the simplest way is to ask your staff. Identify your team members who interact most with your potential or actual clients and ask them what questions or concerns they hear most.

2.     Leverage Usability Guidelines to Optimize Your Website

Perform a Google search to find a guide for best web practices such as Neilson Norman Group’s 113 Design Guidelines for Homepage Usability. Once you identify an effective reference, assess how your design stacks up to standards and make a list of items you can improve for your users.

3.     Try a Paper-Prototype or Webinar Test

Now, it’s time to test the design with real users. Develop a series of tasks fwith associated outcomes you want users to do when they visit your site. Do you want your user to fill out a form? Call you? Purchase a product? Sign-up for a newsletter? If your new website is already coded, users can go on the site directly from their own laptop. If it is just in the design phase, you can print enlarged copies of your design mocks ups to test for usability prior to coding. Give specific directives like - You are looking to purchase a gorilla cage- what would you click on first? Then, record what action they would take. If on a webinar, recording the session digitally is ideal so you can refer to it later. You can even use jpg or png files in place of print outs. Encourage users to talk out loud as they are making decisions to help you discover why they made certain choices. Tests can be quick, at 10 minutes a piece. You want to test at least 5 users.

Once complete, compile and review your data and ask - did your user take the path you expected them to? If not, why? Did they accomplish your end goal? If not, where did they get lost and why? How can you improve the experience to help users find what they are looking for easier and to direct them more effectively to your desired action(s)?

In summary, try this…

1. Sit next to someone and watch them navigate through your site.

2. Ask them to perform simple tasks and see what they do.

3. Have them talk about their thought process the entire time.

4. Follow up with questions “why did you click that button?”

5. Retest on other users to grow your usability outcomes.

4.     Implement Findings for Better User Experience

Once you have identified problems and sticking points with your website user experience, spend some time modifying your site to fix the worst problems identified in your review. Which of your design elements were furthest off the mark when referencing your chosen usability guidelines? When carrying out user testing, where did users most often get stuck or confused on their way to converting? Spend time remedying the most blatant problems first, then you can get more granular.

5.     Bonus Step: Improve Search Engine Visibility

93% of online experiences begin with a search engine. What good is usability if users never find your site? Make sure as you are going through and auditing design, you are also double checking key areas of your site not only to optimize user experience, but to improve your search engine optimization (SEO*). Ensure the following for top-notch search engine visibility:

1. Make sure you are publishing relevant content targeting specific keywords/ phrases.

2. Update content regularly to indicate your site’s relevancy to search engines.

3. Make sure you are adding metadata* and reviewing/ updating it overtime.

4. Use Alt Tags* on your images and video media.  

5. Check your links and use descriptive link text with keywords.

 

Cost Saving Tips for Usability Testing

  • Location: A spare conference room or webinar can be ideal locations for usability testing.
  • Payroll: Rather than hiring expensive usability professionals, hire a consultant to teach existing staff how to conduct studies.
  • Reach: Use a video conference platform to avoid concerns about location and reaching a wide enough demographic. Choose from one of many free webinar tools out there. 
  • Prototype: If you don’t have the budget for interactive automated prototypes, low-tech paper prototypes or png/jpg mock-ups can bring valuable results. 
  • Participants: You also don’t need a lot of participants - 5 users can be enough to test for specific tasks. In fact, studies show that 5 users will find 85% of usability problems.

Usability testing is well worth the time and monetary investment to ensure a maximum ROI for your website. But it can feel overwhelming or even confusing. Not to worry. We are here to help and can help strategize an effective plan for a range of budgets. For guidance conducting affordable usability testing, contact 10 Pound Gorilla today.

 

Glossary of Terms

*SEO- Search engine optimization is the process of making your site better for search engines.

*Metadata- Metadata is the information about the contents of your page inserted between the <head> tags.

*Alt Tags- Alternative text descriptions show search engines to locate your page.

Read our next post...

Marketing Creating Video Content on a Budget

Web Dev Maximize Your Website’s ROI with Affordable Usability Testing

Marketing Less is More: Optimize Your Website Content

Marketing More UX Myths...Debunked

Marketing The Do’s and Don’ts of Marketing During COVID-19

Marketing Are You Prepared to Run an Effective Remote Team?

Marketing We Are Business As Usual… And Here to Help

Marketing Make the Most of Your Digital Marketing Budget

Marketing 4 Digital New Year’s Resolutions That Will Make Your Business More Money

Web Dev Are You Making These 6 Website Mistakes? Consider an Audit

Events Behind-the-Scenes on our New Brand Video

Marketing How to Create Facebook Posts That Command Attention

Marketing 10 Common UX Myths

Marketing 6 Reasons Your Business Needs a Blog

Events ADA Website Compliance Webinar

Web Dev With 2285 lawsuits in 2018, is your website ADA compliant?

Modules Increase E-commerce Sales with Nosto’s Content Personalization

Marketing Smarter Email with SharpSpring

Web Dev 10 Pound Gorilla Named as a Top Developer in Denver!

DNN Hangout with the Gorilla Girl

Events DNN Summit 2019 Follow-Up

Events Heli-Expo 2019

DNN, Events DNN Summit 2019

Marketing Business Tips for the New Year

Web Dev 10 Pound Gorilla Recognized as Top Web Design Firm in US for 2018

DNN, Web Dev Exciting News for 10 Pound Gorilla

Marketing What Has 10 Pound Gorilla Been Up To & Why It Can Help You Grow

We’ve Made Friends Far and Away

DNN, Marketing, Web Dev 2018 DNN Summit Sessions

Marketing Influencers Influence, Followers Follow

We Secured $25,000 in Grants for Our Client – We Can Help You Too!

Marketing 5 “Must Do” Items to Enhance Your Marketing

Marketing Retargeting: Never Lose Sight Of Your Website Visitor

Web Dev Quality Websites Need Quality Typography

Marketing Web Development Meets Web Analytics: The Knowledge Gap

Web Dev Responsive Design: It's More Than Just Design

Marketing Economic Summit 2017

Marketing Mary Meeker's Global Interent Trends

Marketing, Web Dev A/B Testing: Getting the Most out of Your Site

Marketing, Web Dev Upping the Ante: Interactive Content

Marketing, Web Dev Google’s SEO Best Practices: A Starter Guide

Marketing Creating Timeless Content to Boost SEO

Marketing, Web Dev 2017 Research Recognizes 10 Pound Gorilla as a Leader in SEO

Marketing, Web Dev Designing an Elegant Website using Whitespace

Marketing, Web Dev Test Your Website’s Success Using Heat Maps

Marketing Start Fresh, & Advertise with Facebook!

DNN, Marketing, Web Dev 2017 DNN Summit Sessions

Marketing, Web Dev Web Design: The Past, The Present, & The Future

Marketing, Web Dev Intrusive Pop-Ups to be Penalized by Google

Marketing The New Wave of Advertising: Native Ads

DNN, Web Dev Proud Sponsor of DNN Summit 2017

Marketing Moving to Mobile

Marketing, Video Power of Video

DNN If you’re a DNN user, your site could be vulnerable to hackers

Marketing, Video The Art of Retargeting: How it works and Why You Should Retarget

DNN, Marketing, Web Dev 10 Pound Gorilla Named Top Ten Denver Web Development and Digital Marketing Agency by Clutch.co

Marketing 10 Tips to Design Your Website for Lead Generation

DNN, Marketing, Modules, Web Dev DNNCON: Thank You!

Marketing 10 Ways to Incorporate Direct Response Marketing with Print Media

DNN, Marketing, Web Dev 10 Pound Gorilla... One of Denver's Top 10 Digital Marketing Agencies

Marketing How to Turn Social Media Fans Into New Customers

Marketing Your Facebook Likes No Longer Matter!

Web Dev Is Google Going to Penalize Non-Mobile-Friendly Websites?

DNN DNNCON: Thank You!

DNN, Modules, Web Dev From Ordinary To Extraordinary

DNN, Marketing, Modules How to Sell, Quote or Budget for a DNN E-commerce Website

Web Dev Getting Users to "Respond" to Your Mobile Menu Designs

DNN, Web Dev DNNCON: Editor.css

Marketing Getting The Conversion

Marketing Tips for Writing Effective Newsletters

Marketing Why Should You Have a Newsletter?

Marketing Writing Copy That Will Actually Be Read

DNN Editor.css: Giving You & Your Clients Less Headaches

DNN, Web Dev Connall Cosmetic Surgery: Case Study

Web Dev Making the Case for a Responsive Site

DNN, Modules, Web Dev March Module Madness: Dynamic Forms

DNN, Modules, Web Dev March Module Madness: Ventrian News Articles

DNN, Modules, Web Dev March Module Madness: Form & List

Marketing 5 Tips to Online Marketing

Marketing How the Name "10 Pound Gorilla" Came to Be

Marketing Creative Online Marketing: Groupon & Living Social

Marketing Promoting Your Business With Instagram

Marketing Using Your Blog to Boost SEO

Marketing Suprising Social Media Facts & What You Should Do

DNN, Web Dev DNN Con 2013: Mobile Navigation

DNN, Web Dev DNN Con 2013: Determining What Makes the Mobile Cut

DNN, Modules, Web Dev DNN Con 2013: DDR And JQuery. More Than Just Hover And Drop Down.

Web Dev A Mobile-First Approach to the Web

DNN Southern Fried DNN: Best of both worlds: Great Design and Flexibility

DNN Southern Fried DNN: Different skin designs from just one skin file

Web Dev The Future of the Web: HTML5

DNN Dot Net Nuke World 2012 Speakers & Sponsors

Marketing Google Places is now Google+ Local

DNN, Marketing Day of DNN - Using DNN to Feed Data to Several Social Portals

DNN, Marketing Day of DNN - Easy to Use Strategies for Writing & Submitting Articles to Increase Inbound Links

DNN, Marketing Day of DNN - How to Optimize Your Socialization

DNN Guest Speakers at Day of DNN!

Marketing Enticing Your Followers with Fresh Content: A How To Guide

DNN, Web Dev What Can Website Templates Do For You?

Marketing Getting Up in the Ranks Through SEO

DNN, Modules Best DNN Shopping Cart

Marketing Enter into the "Timeline"

Marketing Making Your Facebook Business Page Secure

Marketing Get Your Tweet-Face On

DNN, Marketing Google Analytics and DNN

Marketing What is Social Media and What Can It Do for You

DNN Advantages of DotNetNuke

Web Dev 8 Ways to Increase Website Speed

Marketing Beyond Facebook and Twitter, Get "In" with Social Media

Web Dev 8 Great Website Development Tools

Web Dev Your Website & Internet Explorer

Marketing What is Google +1

Web Dev What is "The Cloud"?

Our Story
What makes us different?
+

Succeed

Contact 10 Pound Gorilla Today
for Your Free Consultation

or
Call {970} 726.5144 or Connect