Not long ago, getting page likes for your company's Facebook was the ultimate goal. More likes meant more messages and posts would be seen and shared. For better or worse, this is no longer the case. Facebook has taken a complete 180 turn from that strategy.
At the end of 2014, Facebook announced that it's going to halt organic reach for companies' Facebook pages. This means that all the work spent getting page likes and growing your Facebook audience is essentially over and not worth much.
From now on, the only way to reach users (even those users who already like your page) is to pay for ads and promoted posts. Facebook will also no longer reward "good content' regardless of how creative or viral it is. At most, it will only get shown to a small portion of your followers regardless of how many likes you have.
This marks Facebook's move into the big leagues with more traditional media practices much like television or radio, where nothing is free and to get your message out there, you have to pay. Naturally, Facebook wants to "own" their entire network of users and simply rent them out to companies and brands.
While this may seem like a huge dent in your online marketing strategy, there's a lot that can be taken advantage of with this change. Facebook offers some exceptional features and marketing strategies to target audiences and get them engaging — you'll just have to increase your social media budgets and adapt to new digital marketing strategies. 10 Pound Gorilla is here to help you through this process. If you'd like to learn more about what this means for your social media presence or get started on Facebook marketing, give us a call or contact us today for a free consultation.