Creativity is key in the web development field. Sometimes there is not an out-of-the-box module that does everything you need it to, or does it well, or you are tired of having too many 3rd party modules that give you headaches when you upgrade. This is were ingenuity comes into play.
Luckily this session will help you make ordinary modules, extraordinary! How about using a news article module to create a very customizable company directory or DNN's form and list module for an image or content rotator. Thinking beyond the advertised uses of a module can give you great flexibility and stability.