Smarter Email with SharpSpring Marketing automation was designed to create shortcuts for your marketing team without shortchanging your results, saving your business time & money and skyrocketing...
Influencers Influence, Followers Follow The difference between direct marketing and influencer marketing is simply that, influence.
5 “Must Do” Items to Enhance Your Marketing Because mobile has become increasingly effervescent in today’s world, companies like Google and Facebook have started affecting your search placements based on the mobile friendliness of...
Retargeting: Never Lose Sight Of Your Website Visitor Often people focus all their money and effort on driving traffic to their website. But what happens after they leave? Does your relationship end? It shouldn't. ROI can be maximized by staying...
Quality Websites Need Quality Typography What is a font? What is a typeface? Are these words interchangeable? If you don’t know the answer to these questions, this one is for you. If you ever question how important typography is to...
Web Development Meets Web Analytics: The Knowledge Gap Beyond the many challenges of developing a website from start to finish, companies that choose to develop their website in-house also face challenges when it comes to the marketing aspect of their...
Responsive Design: It's More Than Just Design Responsive web design enables a website's layout to change based on the screen size/resolution of the device it is displayed on. A website should respond to screens of all types and sizes,...
A/B Testing: Getting the Most out of Your Site If you could have one superpower, would it be mind reading? Humans are unpredictable by nature and their behavior is far from consistent. This comes as a big problem to digital marketers and...
Google’s SEO Best Practices: A Starter Guide There are hundreds of minor changes that can be made to a website in order to increase its search engine optimization, or SEO for short. When simplified, each SEO consideration can be reduced to...
Creating Timeless Content to Boost SEO Of the articles you read on Google, how many of those were written today? This week? This month? Even this year? A lot of them were probably published over a year ago, yet are still relevant to...
Designing an Elegant Website using Whitespace Whitespace is the “empty” spaces of a website — clear of all text, pictures, graphics, etc. These spaces can exist between lines of text, between columns, surrounding images, in...
Test Your Website’s Success Using Heat Maps Your website has a lot of competition to fend off. One of the best ways to measure the success of your website is to use real-time heat map analytics. Heat maps offer a very simple way to see how...
Start Fresh, & Advertise with Facebook! Facebook is constantly making changes to the way ad campaigns are run and with each upgrade, the ad experience is seemingly more friendly for both advertisers and Facebook users. While there are...
The New Wave of Advertising: Native Ads Some might argue the best ads are those consumers don’t realize are actual advertisements. They blend in so well the content appears as though it is original to the website, magazine, or...
Power of Video We are living in the midst of the digital age, where our increasing tech-savviness has transformed the way we consume content. What was once primarily viewed on cable TV has migrated to online...