There are hundreds of minor changes that can be made to a website in order to increase its search engine optimization, or SEO for short. When simplified, each SEO consideration can be reduced to one extremely important factor: enhancing user experience.

Of the articles you read on Google, how many of those were written today? This week? This month? Even this year? A lot of them were probably published over a year ago, yet are still relevant to your search today. This is evergreen content — content that is relevant and has no expiration date.

Clutch, a company which identifies leading software and professional service firms through an in-depth research processes, recognizes 10 Pound Gorilla as a leading SEO firm in the Denver area.

Whitespace is the “empty” spaces of a website — clear of all text, pictures, graphics, etc. These spaces can exist between lines of text, between columns, surrounding images, in margins, and throughout menus. Learn more about how to use whitespace to make your website more appealing to users.

Your website has a lot of competition to fend off. One of the best ways to measure the success of your website is to use real-time heat map analytics. Heat maps offer a very simple way to see how users navigate your website.