Just as public spaces are required to accommodate individuals with physical disabilities, websites are subject to legal standards ensuring access for everyone. The Americans with Disabilities Act (ADA) and other global organizations establish the legal framework for digital inclusivity. Non-compliance can result in legal consequences, making it crucial for businesses to prioritize accessibility.
Consider website accessibility as the digital equivalent of a wheelchair ramp. Inclusive web design broadens your audience and fosters a positive brand image. By ensuring that individuals with disabilities can navigate your site effortlessly, you increase your potential audience while demonstrating a commitment to social responsibility.
Having a website that is not accessible to users can have legal implications. In 2023, 4,600 website accessibility-related lawsuits were filed, rising year after year1. Website lawsuits can quickly become a huge expense for an organization, with costs easily exceeding $25,0002.
Creating an accessible website doesn't require a complete overhaul. Start by understanding the core principles:
User Interface (UI) components and information should be presented in ways that users can understand. A critical aspect is to include text alternatives for non-text content like images and infographics. Videos and multimedia should have transcripts available and be compatible with assistive technologies.
Users should be able to navigate the website, find content, and complete tasks quickly. Keyboard navigation, logical tab order, and ample time for users to read and complete tasks are essential.
The content and operation of the user interface must be clear and straightforward. This involves readable text, predictable navigation, and input assistance to minimize errors.
Ensure compatibility with current and future technologies, guaranteeing that your website remains accessible as technology evolves.
Taking cues from physical accessibility laws, think of your website as a digital storefront. Begin by conducting an accessibility audit, identifying areas in need of improvement, and then implementing changes where needed. This proactive approach mitigates legal risks and enhances the overall user experience.
There are several tools available to help you audit your website for accessibility issues. Contact one of our experts today and request an audit of your website. Once we understand the accessibility issues, we can develop a strategy and implement changes to resolve issues.
Website accessibility is not merely a choice; Organizations must recognize the parallels between physical and digital accessibility, understanding that creating an inclusive online space is a legal requirement and a strategic business decision. By prioritizing website accessibility, businesses avoid legal pitfalls and contribute to a more inclusive and equitable digital landscape.