You launched a new website—great job! 🎉You may think the hard part is done, but redesigning and developing your website should focus on your commitment to doing more with your website and remaining engaged with your digital efforts.
Organizations can commonly complete the monumental initiative of redesigning and rebuilding their websites and then quickly begin neglecting the site.
To get the best return on your investment, create a plan to implement these four website maintenance strategies.
Updating your website over time is a great way to keep it current and spread out your website and marketing efforts and costs. Develop a plan to post new content at a schedule that works for you, your organization, and your industry.
The internet is a continually changing atmosphere, and industries and user experience expectations will also change over time. Be prepared to update your website as your industry, business priorities, and user experience expectations change. Try different marketing strategies and ways to communicate with your desired end-user to capture their attention.
Use tools like Google Analytics, Tag Manager, Hotjar, Mouseflow, and others to collect valuable information about how users engage with your website. Take this information and make data-informed decisions on how to enhance your website.
Be proactive in reviewing your Google Search Console data or tools like HubSpot to analyze your search engine rankings and your competitors' performance and continue to adjust over time.
Launching a new website is a great time to A/B test the results of your redesign and development efforts. Compare the results of your new site with historical averages.
When developing campaigns or implementing website conversion strategies, try out A/B testing. This will help you track the results of multiple campaign strategies and continue to iterate and improve your digital marketing strategies.