Building a unified digital brand

Project Overview

10 Pound Gorilla has worked with Eagle Home Mortgage for nearly a decade. When Eagle Home Mortgage embarked on a significant rebranding effort to align itself with the overarching Lennar brand, they contracted 10 Pound Gorilla to support the new website, theme, and content management solution. During the rebranding efforts, Lennar Mortgage aimed to present a unified online presence that mirrored Lennar's corporate website.

Solution

To address these challenges, 10 Pound Gorilla executed a comprehensive solution, combining its technical expertise with a deep understanding of Lennar Mortgage's needs:

1. Design and Theming: The 10 Pound Gorilla team closely examined Lennar's main website and crafted a visually appealing DNN theme using Bootstrap to mirror the style and aesthetics. The result was a sleek, modern, and responsive design that met Lennar's branding requirements while providing an optimal user experience.
2. Content Management: To empower the Lennar Mortgage team with the ability to maintain their website content, 10 Pound Gorilla utilized structured content modules, including 2sxc and EasyDnnNews. This allowed for easy content updates and maintenance, ensuring the website's relevance and accuracy over time.
3. Custom Tools and Services: Through comprehensive code audits, 10 Pound Gorilla identified the existing custom tools and services that required rebranding and alignment with the new Lennar Mortgage identity. The development team seamlessly integrated these tools and services into the website, ensuring that they now functioned cohesively under the Lennar Mortgage brand.

Results

The partnership between Lennar Mortgage and 10 Pound Gorilla resulted in a successful transformation of the digital landscape for the mortgage company. The following outcomes were achieved:

1. Rebranding Success: Lennar Mortgage's website now seamlessly aligns with the Lennar brand, reflecting a cohesive and unified online presence that matches the parent company's identity.
2. Efficiency and Responsiveness: The new website, built on the Bootstrap framework, offers a high level of responsiveness, ensuring visitors have an optimal experience across various devices and browsers.
3. Content Management: Lennar Mortgage's staff can efficiently manage and update website content, ensuring that the information presented remains current and relevant.
4. Seamless Transition: Existing custom tools and services have been rebranded and integrated into the website, creating a unified and branded user experience.
5. Enhanced User Experience: Visitors to the Lennar Mortgage website now enjoy an aesthetically pleasing and user-friendly experience, encouraging engagement and interaction.

In conclusion, the ongoing support and collaboration between Lennar Mortgage and 10 Pound Gorilla facilitated a successful rebranding and the creation of an impressive digital presence for the mortgage company. By addressing the unique challenges and leveraging their technical expertise, 10 Pound Gorilla ensured that Lennar Mortgage's digital assets align with the broader Lennar brand and meet the high standards expected of a modern website.