The Grand Foundation was looking to connect and identify with new donor opportunities to increase their giving funds. 10 Pound Gorilla partnered with the Grand Foundation to do a total revamp of their brand and website with the goal of increasing engagement and attracting new donors.
Connecting with Residents
10 Pound Gorilla started by identifying the key takeaways and user groups of the Grand Foundation. The Grand Foundation collects and allocates donations for various causes and donations can be earmarked for those specific causes. The residents of Grand County are inherently passionate about where they live and their hobbies. Therefore, we crafted the slogan “Share Your Passion, Give to Your Community” to connect with donors on a personal level to encourage participation.
Another crucial step in connecting with the county and residents is establishing the Grand Foundation as the leader and go-to non-profit resource in Grand County. A business's stats and perceived relevance can play an important role in influencing whether a potential customer makes a purchase, or in this case, a donation. To help establish the Grand Foundation as the most reliable and responsible resource to manage non-profit activity, we gave prominence to the Grand Foundation’s stats and accomplishments throughout the site.
After establishing a personal connection and trust with users, the next step was to highlight the different avenues for giving. Due to the variety of causes, funds and grant opportunities, we needed to showcase all options for donations: planned giving, purchasing a Grand Pass, volunteering, and so much more. Immediately on the home page, users are presented with different avenues of giving to encourage them to explore and learn more about the method of giving that best suits them.