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A Philanthropic Organization Serving Grand County

Established in 1996, the Grand Foundation seeks to improve the quality of the community in Grand County by addressing its residents' current and future needs. They have granted over $7.9 Million to more than 150 qualified Grand County organizations, providing essential services and programs which touch thousands of lives.

151%Increase in Time Spent on Site
60%Increase in New Users
58%Increase in Visits to Site
33%Increase in Page Views
 
Executive Director
Megan Ledin
“10 Pound Gorilla always did more than was expected from them. It was a great help for the organization to get the name out there and to help us redirect our mission and vision for the organization. The social media campaign they did for us was just huge.”
Steps to 
Success

TheGrand Foundation was looking to connect and identify with new donor opportunities to increase their giving funds. 10 Pound Gorilla partnered with the Grand Foundation to do a total revamp of their brand and website to increase engagement and attract new donors.

After Redesign of GrandFoundation.com

Connecting with Residents

10 Pound Gorilla started by identifying the key takeaways and user groups of the Grand Foundation. The Grand Foundation collects and allocates donations for various causes and donations can be earmarked for those specific causes. The residents of Grand County are inherently passionate about where they live and their hobbies. Therefore, we crafted the slogan “Share Your Passion, Give to Your Community” to connect with donors on a personal level to encourage participation.

Grand Foundation Slogan

Another crucial step in connecting with the county and residents is establishing the Grand Foundation as the leader and go-to non-profit resource in Grand County. A business's stats and perceived relevance can play an important role in influencing whether a potential customer makes a purchase, or in this case, a donation. To help establish the Grand Foundation as the most reliable and responsible resource to manage non-profit activity, we gave prominence to the Grand Foundation’s stats and accomplishments throughout the site.

Grand Foundation Stats

Grand Foundation Stats

Exploring Ways to Give

After establishing a personal connection and trust with users, the next step was to highlight the different avenues for giving. Due to the variety of causes, funds and grant opportunities, we needed to showcase all options for donations: planned giving, purchasing a Grand Pass, volunteering, and so much more. Immediately on the home page, users are presented with different avenues of giving to explore and learn more about the method of giving which best suits them.

Grand Foundation Giving

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