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Latigo Guest Ranch

Latigo Ranch is a multi-award winning guest ranch located in the heart of the Colorado Rockies and specializes in fine food, spectacular views, outdoor activities, and an authentic western experience. We partnered with Latigo Ranch to help them stand out on the web just as much as they do in person through a redesign and development of their website.

36%Increase in Overall Sessions
52%Increase in Page Views
9%Decrease in Bounce Rate
35%Increase in New Users
 
Owner
Randy George
“Our website has seen an increase in traffic and positive feedback since the relaunch. During the project, 10 Pound Gorilla provided a flexible blend of technical and strategic feedback. The team was able to fully build and develop an attractive, functional vision for the site.”
Steps to
Success

With so much competition in the surrounding areas, standing out as the top ranch can be a tough sell, but luckily Latigo has a legitimate claim to be at the top. They just needed some guidance and content expertise to get there.

To help Latigo Ranch sell all it has to offer, we started out by first identifying their key selling points that make them stand out from the competition — most notably, their expansive terrain, breathtaking views, and 5 star hospitality.

From there we landed on a look and feel for them that’s upscale, yet approachable through use of white space, clean fonts, bold imagery, and just a dash of that old western feel.

Once we had a thorough understanding of what makes Latigo Ranch unique, we dialed in the overall look and feel of the website and took a deeper dive into their messaging and detailed content. Through the use of breaking out content by categories, we created layered messaging to identify the complexity of their offering that’s clear and concise to the end-user.

Latigo Ranch Screenshot (1)
Latigo Ranch Screenshot (2)
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