4. Exploring Ways to Give
After establishing a personal connection and trust with users, the next step was to highlight the different avenues for giving. Due to the variety of causes, funds and grant opportunities, we needed to showcase all options for donations: planned giving, purchasing a Grand Pass, volunteering, and so much more. Immediately on the home page, users are presented with different avenues of giving to encourage them to explore and learn more about the method of giving that best suits them.