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July 02, 2019
Increase E-commerce Sales with Nosto’s Content Personalization

Increase E-commerce Sales with Nosto’s Content Personalization

Do you ever wish you could show you visitors exactly what they are looking to buy front & center on your website? It may sound like a spell that requires a magic wand, but Nosto is actually the world's leading AI-powered personalization platform for digital commerce and retail. And it can make your wish come true. Nosto is personalizing the world of e-commerce by delivering real-time recommendations & tailored content to website visitors.

Nosto tracks the behavior of visitors to your online store and creates a profile for each customer. Then, Nosto will display and recommend products that are relevant to their shopping interests. These recommendations will show up everywhere your customer goes digitally, from their email inbox to social media to right there on your site. (and they will hopefully add them to their cart) They’ll think you read their mind.

How can Nosto increase your online sales?

Get Personal

A study outlined by Neil Patel correlated personalization with increased online sales.  Theses stats demonstrate why you should start personalizing your customers’ online shopping experience ASAP.

  • 59% of online shoppers believe it’s easier to find more interesting products when personalization is used on site.
  • 56% of online shoppers are more likely to return to your site when you recommend products to them.
  • 53% of online shoppers believe that retailers who personalize their shopping experience provide a valuable service.
  • 45% of shoppers are more likely to shop on a site that provides personalized recommendations.

From in stores to behind computer screens, your customers and potential customers will feel like they have a personal shopper from start to finish with Nosto’s AI (artificial intelligence*):

  • On-site product recommendations- Using cookies*, Nosto analyzes the unique browsing & purchasing behavior of every visitor to your site, building individual customer profiles for each visitor. Once Nosto knows what your visitors are interested in, their widgets show them relevant products.
  • On-site content personalization- Personalize any and every element of your web store, including navigation bars, banners, videos, copy, checkout pages, graphics and logos.
  • On-site pop-ups- Reduce site abandonment and increase customer conversion & information capture by using tools such as limited-time special offers and one-time discounts.
  • Facebook & Instagram ads- Take your Facebook and Instagram ads to the next level, leveraging Nosto’s AI and machine learning to target the exact customer groups who are more likely to convert and easier to nurture. Serve ads with customized products that connect with your customers based on their past browsing history.
  • Email- Take advantage of effective and powerful tools to personalize your email marketing strategy and automate the delivery of personalized emails to your customers. Each recipient can have the content and products customized to their shopping and viewing habits. 
  • Segmentation & insights- Nosto will provide insights to help you better understand your customers, regardless of where they are in the customer lifecycle, allowing you to locate similar customers and create segments to target them.
  • In-store personalization- Create an omnichannel* experience by marrying in-store data with online shopping behavior for an unfragmented shopping experience. Instead of your online entity competing with your brick & mortar store, enjoy one well-oiled machine. Leverage in-store behavior to retarget digitally.
  • Mobile app personalization- Nosto can use your own native mobile app, progressive web app, or single page app to personalize the shopping experience directly in-app.

How Do They Do It?

AI-powered Ecommerce Intelligence Engine

Nosto's E-commerce Intelligence Engine has been refined over the past 7 years by a team of engineers, data scientists and PhD’s. Nosto’s AI-powered personalization platform runs on patented and proprietary technology. Their Intelligence Engine analyzes every interaction from all customer touchpoints. Leveraging this groundbreaking machine learning, Nosto builds a unique understanding of your customers. This enables powerful predictive capabilities in real time, delivering increased customer engagement, which means increased revenues for your business.

The Proof is in the Pudding

10 Pound Gorilla worked with Crossbreed Holsters, a nationally recognized holster company, to revamp their e-commerce site. After we helped Crossbreed implement Nosto, they saw a $750,000 sales increase over the previous year. Implementing Nosto for this client was the “smoking gun” that proved e-commerce personalization a worthy mission for them. You can read more about this case study on our website.

Go the Nosto Way

With 2,500+ online retailers, add your brand’s name to Nosto’s list and see an unprecedented return on investment. Let 10 Pound Gorilla help you implement Nosto and enjoy increased revenue, an average 700% ROI, and satisfied customers that will keep coming back for more. Contact us for a demo!

Glossary of Terms

*AI (Artificial Intelligence)- Makes it possible for machines to learn from experience, adjust to new inputs and perform human-like tasks. With AI, computers can be trained to accomplish specific tasks by processing large amounts of data and recognizing patterns in the data.

*Cookies- Small files which are stored on a user's computer and are designed to hold a modest amount of data specific to a particular client and website. They can be accessed either by the web server or the client computer. This allows the server to deliver a page tailored to a particular user and carry information from one visit to the website, or related site, to the next.

*Omnichannel- A cross-channel approach to retail that integrates the different methods of shopping available to consumers. Omnichannel connects all facets of your business to provide customers with a seamless shopping experience whether they're shopping online on in-store.

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