The Learning Lab

Is your website struggling to convert visitors into leads or customers? You’re not alone. Many businesses face challenges when it comes to turning traffic into tangible results. The good news? Many conversion issues can be resolved with optimized designs and well-crafted content. In this article, we’ll explore seven key reasons your website isn’t converting—and how to fix them.

Thanksgiving is a great time to connect with your audience by embracing themes of gratitude and celebration. The right hashtags can expand your reach, spark conversations, and engage your community. Here are ten ideas to inspire your holiday campaigns.

As Thanksgiving approaches, gratitude becomes a focus in our personal lives—and it can in our professional lives as well. A thoughtful “thank you” can set your brand apart, foster loyalty, and turn occasional clients into lifelong supporters. Here are five ways to express gratitude and strengthen your connection with those who help your business thrive.

Stand-up comedians are masters of audience engagement. They walk onto a stage, armed with nothing but a microphone and their wits, and manage to hold the attention of a room full of strangers for an hour or more. As digital marketers, there’s a lot we can learn from their techniques to create meaningful connections with our audiences. Let’s explore seven key lessons stand-up comedy can teach us about engaging and delighting our own audiences.

Nostalgia is one of the most powerful tools in a marketer's arsenal. It taps into emotions, memories, and a longing for simpler, happier times. And if there’s one era that’s back in the spotlight, it’s the 90s. From Friends reruns to Tamagotchi revivals, 90s nostalgia isn’t just a pop culture trend—it’s an effective way to connect with audiences in the digital age.

Navigating the world of marketing can sometimes feel like you’re on a road trip without a GPS. Luckily, understanding the difference between traditional marketing analytics and AI-driven analytics can make your journey a whole lot smoother. 

Making email marketing sustainable involves implementing practices that reduce environmental impact, enhance efficiency, and improve overall effectiveness. Here are several strategies to achieve sustainable email marketing:

Optimizing your website is not only beneficial for the environment but also enhances user experience and website performance. By reducing energy consumption, these techniques contribute to a lower carbon footprint and a more sustainable digital presence. Here’s how and why these methods work to create a more energy-efficient website:

Integrating sustainability into your digital marketing strategy can help reduce your carbon footprint while enhancing your brand's reputation. Here are ten steps your company can take to build a more sustainable future for your business and our planet.