The Learning Lab

HTML Headings: Why They Matter

Reading a book without titles or chapters is similar to browsing a website lacking a clear heading hierarchy. Headings on websites, from <h1> to <h6>, help organize the information so both people and search engines can find their way around easily.

10 Tips to Take Your Website to the Next Level in 2024

2024 will be an exciting year for the World Wide Web. 2023 saw the explosion of cultural relevance in artificial intelligence tools like ChatGPT, Dalle, Google Bard, and others. As we continue to see a surge in the use and adoption of AI tools, we must continue enhancing our websites to leverage these tools and services. Here’s our list of things you should be looking at for 2024.

Creating Video Content on a Budget

Consumers’ demand for video content is swiftly on the rise. Here are some reasons spending less resources on your video content might be more productive, and some tips to get started.

Make the Most of Your Digital Marketing Budget

Marketing allocation for digital channels is becomingly increasingly important in today’s world. In fact, digital advertising is estimated to grow to $517 billion in 2023, up over 82% from $283 billion in 2018. But marketing is more than just an expense, it’s an investment. 

How to Create Facebook Posts That Command Attention

Of brands that use social media, 95.8% of social media marketers believe Facebook produces the best ROI. Here are ways to ensure your posts are actually effective. Facebook users are accustomed to just scrolling through their feeds, often referred to as “mindless scrolling.” 

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That's bananas!