The Learning Lab

Have you ever gotten stuck filling out a super long form online? It's not a pleasant experience. That's why it's crucial to make your website forms quick and easy to use. The more user-friendly they are, the more likely people are to complete them, leading to higher conversion rates. Here are 10 tips to turn your forms into conversion champions.

Micro-interactions are small, yet powerful design features that can significantly enhance user engagement and satisfaction on websites and apps. These subtle interactions provide feedback to users about their actions, making digital environments more intuitive and interactive. 

Reading a book without titles or chapters is similar to browsing a website lacking a clear heading hierarchy. Headings on websites, from <h1> to <h6>, help organize the information so both people and search engines can find their way around easily.

2024 will be an exciting year for the World Wide Web. 2023 saw the explosion of cultural relevance in artificial intelligence tools like ChatGPT, Dalle, Google Bard, and others. As we continue to see a surge in the use and adoption of AI tools, we must continue enhancing our websites to leverage these tools and services. Here’s our list of things you should be looking at for 2024.

We had a great time virtually seeing everyone at this year's DNN Summit, held online for the first time. There were attendees and presenters from all over the world. 10 Pound Gorilla was proud to sponsor such a successful event.

Consumers’ demand for video content is swiftly on the rise. Here are some reasons spending less resources on your video content might be more productive, and some tips to get started.

On the average web page, users have time to read at most 28% of the words during their visit; 20% is more likely. People don’t want to work to understand something.

Teams across all industries are working from home, many that never have before. While this may be uncharted territory for your team, working remotely can be highly effective if done right.

Marketing allocation for digital channels is becomingly increasingly important in today’s world. In fact, digital advertising is estimated to grow to $517 billion in 2023, up over 82% from $283 billion in 2018. But marketing is more than just an expense, it’s an investment.