A/B Testing: Getting the Most out of Your Site May 11, 2017 Marketing, Web Development If you could have one superpower, would it be mind reading? Humans are unpredictable by nature and their behavior is far from consistent. This comes as a big problem to digital marketers and online businesses who just want to get through to as many consumers as possible.
Google’s SEO Best Practices: A Starter Guide April 27, 2017 Marketing, Web Development There are hundreds of minor changes that can be made to a website in order to increase its search engine optimization, or SEO for short. When simplified, each SEO consideration can be reduced to one extremely important factor: enhancing user experience.
Creating Timeless Content to Boost SEO April 24, 2017 Marketing Of the articles you read on Google, how many of those were written today? This week? This month? Even this year? A lot of them were probably published over a year ago, yet are still relevant to your search today. This is evergreen content — content that is relevant and has no expiration date.
Test Your Website’s Success Using Heat Maps February 13, 2017 Marketing, Web Development Your website has a lot of competition to fend off. One of the best ways to measure the success of your website is to use real-time heat map analytics. Heat maps offer a very simple way to see how users navigate your website.
Start Fresh, & Advertise with Facebook! February 06, 2017 Marketing Facebook is constantly making changes to the way ad campaigns are run and with each upgrade, the ad experience is seemingly more friendly for both advertisers and Facebook users. While there are some unhappy advertisers, millions of advertisers still use it for its potential to reach an estimated audience of more than 1 billion users.
The New Wave of Advertising: Native Ads September 07, 2016 Marketing Some might argue the best ads are those consumers don’t realize are actual advertisements. They blend in so well the content appears as though it is original to the website, magazine, or publication it appears on. Consumers may never even realize that what they’re reading is sponsored content — Subtle in its branding, but strong in its message.
Power of Video July 12, 2016 Marketing, Web Development We are living in the midst of the digital age, where our increasing tech-savviness has transformed the way we consume content. What was once primarily viewed on cable TV has migrated to online platforms accessible through desktop computers and smartphones. In this article, we aim to simplify the current state of video marketing, highlighting the latest trends and irrefutable facts.
The Art of Retargeting: How it works and Why You Should Retarget June 03, 2016 Marketing Ever wonder why those shoes you’ve been eyeing for the last couple of days keep popping up as advertisements on various websites you go to? There’s a simple concept for that, it’s called retargeting. Retargeting is used in online advertising to show viewers content they have viewed on previous sites they have looked at.
10 Pound Gorilla Named Top Ten Denver Web Development and Digital Marketing Agency by Clutch.co May 16, 2016 Marketing, Web Development 10 Pound Gorilla announced its award from Clutch.co as 2016 Top Ten Denver Web Development Company and 2015 Top Ten Denver Digital Marketing Agency. Clutch is a B2B research and review firm specializing in identifying top service and software firms in the tech and marketing industry.