The Learning Lab

Consumers’ demand for video content is swiftly on the rise. Here are some reasons spending less resources on your video content might be more productive, and some tips to get started.

On the average web page, users have time to read at most 28% of the words during their visit; 20% is more likely. People don’t want to work to understand something.

Teams across all industries are working from home, many that never have before. While this may be uncharted territory for your team, working remotely can be highly effective if done right.

Marketing allocation for digital channels is becomingly increasingly important in today’s world. In fact, digital advertising is estimated to grow to $517 billion in 2023, up over 82% from $283 billion in 2018. But marketing is more than just an expense, it’s an investment. 

In today’s digital-first world, a commanding digital presence cannot be overlooked. Here are some digitally-focused commitments you can make to raise your ROI in 2020.

Of brands that use social media, 95.8% of social media marketers believe Facebook produces the best ROI. Here are ways to ensure your posts are actually effective. Facebook users are accustomed to just scrolling through their feeds, often referred to as “mindless scrolling.” 

Do you want to substantially increase traffic to your website to boost the number of leads & conversions? It is as easy as B-L-O-G. We've often seen blogging overlooked as a lead generation tactic from businesses.

Are you looking to enhance your online retail experience by tailoring it to the unique preferences of your website visitors? Meet Nosto, the world's foremost AI-powered personalization platform for digital commerce and retail.

Marketing automation was designed to create shortcuts for your marketing team without shortchanging your results, saving your business time & money and skyrocketing conversions. Here are some ways that SharpSpring can help you optimize your marketing and help you move marketing mountains.