The Learning Lab

The difference between direct marketing and influencer marketing is simply that, influence.

Because mobile has become increasingly effervescent in today’s world, companies like Google and Facebook have started affecting your search placements based on the mobile friendliness of your website and ad campaigns. Put simply: when thinking about your website and content, mobile friendliness should be at the top of the list.

Often people focus all their money and effort on driving traffic to their website. But what happens after they leave? Does your relationship end? It shouldn't. ROI can be maximized by staying in touch and never losing site of your visitor. But how? With retargeting aka remarketing.

What is a font? What is a typeface? Are these words interchangeable? If you don’t know the answer to these questions, this one is for you. If you ever question how important typography is to any design, this one is for you also.

Beyond the many challenges of developing a website from start to finish, companies that choose to develop their website in-house also face challenges when it comes to the marketing aspect of their sites. These challenges may stem from budget limitations, lack of knowledge and in-house expertise, difficulties of dealing with and optimizing for different platforms, and tackling the complex world of web analytics.

Responsive web design enables a website's layout to change based on the screen size/resolution of the device it is displayed on. A website should respond to screens of all types and sizes, including mobile phones, tablets, laptops, desktops, and televisions.

Thanks to all those that came out to this years Economic Summit in our home town of Winter Park, Colorado. We enjoyed meeting and sharing with everyone, and we hope to make a lasting connection and impact with you.

If you could have one superpower, would it be mind reading? Humans are unpredictable by nature and their behavior is far from consistent. This comes as a big problem to digital marketers and online businesses who just want to get through to as many consumers as possible.

There are hundreds of minor changes that can be made to a website in order to increase its search engine optimization, or SEO for short. When simplified, each SEO consideration can be reduced to one extremely important factor: enhancing user experience.