November 01, 2017 Marketing

5 “Must Do” Items to Enhance Your Marketing

Be Mobile Friendly

Did you know more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan?

  • Mobile traffic is responsible for 52.21% of internet traffic
  • Mobile ad spend is expected to represent 72% of all digital ad spend in the U.S. by 2019

Because mobile has become increasingly effervescent in today's world, companies like Google and Facebook have started affecting your search placements based on the mobile friendliness of your website and ad campaigns. Put simply: when thinking about your website and content, mobile friendliness should be at the top of the list.

Retarget Your Visitors

Retargeting is the most direct way to try to convert a website visitor into a paying customer. It's a process that would be beneficial to any business who wants their visitor to take a specific action such as buy something, contact them or engage in site content. The first step of the process is to drop a pixel-based cookie on your website that is generated by remarketing networks such as Google or Facebook. Then, when someone visits your website, the cookie adds the visitor to the Google or Facebook remarketing list. When the visitor leaves your page Google and Facebook serve up ads to your visitor through their partner network. As your visitor surfs the web, your ad appears and retargets them.

Quality Over Quantity

There's an old saying: content is king. And, it still is. The pressure to constantly create engaging content is very real and can be incredibly daunting to even the most seasoned veterans. Trust us, we do it everyday. The burden to deliver highly engaging, valuable content can sometimes lead to the creation of content just for the sake of content. So, remember, less is more. Spend time creating relative and engaging content. It is far better to have one quality piece per month than mediocre social posts daily. At 10 Pound Gorilla, we leverage our content to get the maximum return-on-investment. Write one strong content piece and use it in your blog, social post, newsletter and use the content to create a whiteboard video with a tool like VideoScribe.

Invest in Video

There are an umpteen amount of statistics that prove your money could be more wisely invested in video than anywhere else. Let us hit you with a few of the big ones:

  • 92% of mobile viewers share videos
  • 52% of mobile traffic is a search for video.
  • 75% of smartphone viewers watch a video to completion, compared to only 25% on desktop. (Animoto, 2016)

We already discussed the importance of mobile. Add video to that list.

Connect Regularly

Social media. Blogs. E-mail. Newsletters. Whatever your approach, connecting with your audience regularly should be a pillar of your marketing strategy. Building relationships with your audience lets them know that you care about them and their needs. The best part is: it's simple. Give them follow-ups so they know you haven't forgotten about them, engage with them when there's comments, questions, or praises on any of your posts or belongings. When someone feels that you genuinely care for them, they're going to be much more likely to remember your business next time around.