May 11, 2012 Marketing

Enticing Your Followers with Fresh Content: A How To Guide

We've already touched on the importance of blogging and posting articles to enhance your website's search engine optimization (SEO). But the question remains, how can you consistently create fresh, unique, and enticing content that captivates your audience?

Content reigns supreme on the internet. Without content, the internet's utility would be severely diminished. Search engines, like Google, have a voracious appetite for content. Content significantly influences your website's ranking and how search engines index your online presence. Moreover, search engines adore fresh content, making regular website updates through blogging a clear pathway to earn Google's favor – and who wouldn't want that?

However, it's not as simple as it may seem. Amidst our busy schedules, finding the time to create content can be a challenge. And even when you do, you might find yourself staring at a blank screen, grappling with writer's block.

So, how do you consistently generate fresh content? Here are some methods that have proven effective:

  1. Relevance to Your Business: Your content should always align with your business's mission and values. Start by revisiting the list of keywords you've likely gathered through your previous SEO efforts. Highlight words or phrases that could serve as the foundation for engaging articles. This approach not only fuels your content ideas but also reinforces your SEO strategy. Keywords that you want search engines to recognize should naturally find their place in your content.
  2. Business Updates: Keep your audience informed about your business's developments, accomplishments, partnerships, competitions, giveaways, or new products and services. Short, quick posts can provide valuable insights and show your customers that you are active and attentive to their needs.
  3. Search for Inspiration: If you're stuck, a simple Google search for topics related to your industry can spark ideas. Be careful not to plagiarize other content; instead, use these findings as a starting point for your own unique perspective. Often, a quick glance at the titles is all you need to kickstart your creativity.
  4. Leverage Humor: Injecting humor into your content can make it more engaging and relatable. A well-placed joke can infuse personality into your articles, making them more enjoyable to read.
  5. Make Comparisons: Using similes and metaphors to draw parallels can help your readers better understand complex concepts in your field. Comparisons also add a personal touch to your content.
  6. Compelling Titles: Your article titles should be captivating and pique the reader's curiosity. Crafting an enticing title is crucial as it's often the first thing that entices a viewer to click and delve into your content. In many cases, it's best to create the title after you've written the content, as the title can encapsulate the essence of the article.
  7. Effective Summaries: The summary is the gateway to your article. It should provide a concise overview of the content and pique the reader's interest, encouraging them to continue reading.

Before publishing, consider adding relevant links to your website and providing proper attribution to external sources. If you're planning to distribute your content to various article websites, ensure you adhere to their guidelines regarding the number of links allowed in both the body and bio of your articles.

To expedite this process, you can format your article in a word processor with hyperlinks and even prepare an HTML version to make the linking process more efficient.

If you don't have a blog section on your website, consider setting one up. Blogs can be configured to automatically post on your social media platforms, saving you time and expanding your reach with a single click.

In the digital age, creating engaging content is an art, a skill you can develop with practice and determination. 10 Pound Gorilla can help you establish a professional-looking blog that's user-friendly and integrate it seamlessly with your social media accounts. So, don't let content creation be a daunting task; instead, embrace it as a powerful tool to boost your website's SEO and engage your audience.