Several studies have tried to measure the carbon dioxide emissions generated by a single email. According to 2010 research cited in Mike Berners-Lee’s book, How Bad Are Bananas?, the BBC reports that the carbon footprint of an average personal email is about 4g CO2, while an email with a large attachment can be as high as 50g CO2. Berners-Lee estimated that the annual emails sent by a typical business person would generate enough energy to drive a car for 200 miles.
Making email marketing more sustainable involves implementing practices that reduce environmental impact, enhance efficiency, and improve overall effectiveness. Here are several strategies to achieve sustainable email marketing:
Sustainable email marketing focuses on reducing the environmental impact of your campaigns while improving efficiency and engagement. By optimizing email design, managing your list effectively, personalizing content, using automation, and choosing green hosting providers, you can create a more eco-friendly and effective email marketing strategy.