The Learning Lab

Of the articles you read on Google, how many of those were written today? This week? This month? Even this year? A lot of them were probably published over a year ago, yet are still relevant to your search today. This is evergreen content — content that is relevant and has no expiration date.

Whitespace is the “empty” spaces of a website — clear of all text, pictures, graphics, etc. These spaces can exist between lines of text, between columns, surrounding images, in margins, and throughout menus. Learn more about how to use whitespace to make your website more appealing to users.

Your website has a lot of competition to fend off. One of the best ways to measure the success of your website is to use real-time heat map analytics. Heat maps offer a very simple way to see how users navigate your website.

Facebook is constantly making changes to the way ad campaigns are run and with each upgrade, the ad experience is seemingly more friendly for both advertisers and Facebook users. While there are some unhappy advertisers, millions of advertisers still use it for its potential to reach an estimated audience of more than 1 billion users.

Some might argue the best ads are those consumers don’t realize are actual advertisements. They blend in so well the content appears as though it is original to the website, magazine, or publication it appears on. Consumers may never even realize that what they’re reading is sponsored content — Subtle in its branding, but strong in its message.

We are living in the midst of the digital age, where our increasing tech-savviness has transformed the way we consume content. What was once primarily viewed on cable TV has migrated to online platforms accessible through desktop computers and smartphones. In this article, we aim to simplify the current state of video marketing, highlighting the latest trends and irrefutable facts.

Ever wonder why those shoes you’ve been eyeing for the last couple of days keep popping up as advertisements on various websites you go to? There’s a simple concept for that, it’s called retargeting. Retargeting is used in online advertising to show viewers content they have viewed on previous sites they have looked at.

Like most businesses, your website is probably the number one source of leads for your business online. Here are 10 tips to help you design your website for lead generation to help you boost your response rates.

Direct response marketing is all about getting a customer to respond to that call to action. Check out these 10 tips for upping your direct response game with printed materials.