The Learning Lab

Creating Timeless Content to Boost SEO

April 24, 2017 Marketing

Of the articles you read on Google, how many of those were written today? This week? This month? Even this year? A lot of them were probably published over a year ago, yet are still relevant to your search today. This is evergreen content — content that is relevant and has no expiration date.

Designing an Elegant Website using Whitespace

February 21, 2017 UI/UX Design

Whitespace is the “empty” spaces of a website — clear of all text, pictures, graphics, etc. These spaces can exist between lines of text, between columns, surrounding images, in margins, and throughout menus. Learn more about how to use whitespace to make your website more appealing to users.

Start Fresh, & Advertise with Facebook!

February 06, 2017 Marketing

Facebook is constantly making changes to the way ad campaigns are run and with each upgrade, the ad experience is seemingly more friendly for both advertisers and Facebook users. While there are some unhappy advertisers, millions of advertisers still use it for its potential to reach an estimated audience of more than 1 billion users.

The New Wave of Advertising: Native Ads

September 07, 2016 Marketing

Some might argue the best ads are those consumers don’t realize are actual advertisements. They blend in so well the content appears as though it is original to the website, magazine, or publication it appears on. Consumers may never even realize that what they’re reading is sponsored content — Subtle in its branding, but strong in its message.

Proud Sponsor of DNN Summit 2017

August 23, 2016 News

10 Pound Gorilla is proud to announce our support of DNN Summit 2017 with a platinum sponsorship. Best of all, DNN Summit will be held in 10 Pound Gorilla’s local stomping grounds, Denver, Colorado.

Power of Video

July 12, 2016 Marketing, Web Development

We are living in the midst of the digital age, where our increasing tech-savviness has transformed the way we consume content. What was once primarily viewed on cable TV has migrated to online platforms accessible through desktop computers and smartphones. In this article, we aim to simplify the current state of video marketing, highlighting the latest trends and irrefutable facts.

The Art of Retargeting: How it works and Why You Should Retarget

June 03, 2016 Marketing

Ever wonder why those shoes you’ve been eyeing for the last couple of days keep popping up as advertisements on various websites you go to? There’s a simple concept for that, it’s called retargeting. Retargeting is used in online advertising to show viewers content they have viewed on previous sites they have looked at.

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