All right, picture this: You’re walking down the street. You’re hungry. You pass a restaurant and the owner, who just so happens to be standing there, says, “Our food is wonderful. You must try it!” Are you stopping to eat?
Okay, rewind. Same scenario. Except this time you’re walking down the street with your best friend. You walk past the restaurant and your friend says, “This restaurant has the best food. You have to try it!” Are you stopping to eat now? Who are you more likely to believe?
The difference between direct marketing and influencer marketing is simply that, influence.
People trust the opinions of influencers:
Great. So, how do I find influencers?
You can’t. But, you can make it easier for current customers to influence their friends. So, where do you start?
Now that the idea of influencers isn’t so elusive, don’t let your outreach campaign slip by the wayside. Contact 10 Pound Gorilla today to help find and engage your top influencers. It is what we do. We offer one time and monthly packages to build your business.