Helicopter Association International (HAI) is the leading membership and resource website for the helicopter community, with a network of over 25,000 members worldwide. With various resources scattered throughout the web—including the main website, five sister sites, and a new learning management software (LMS) and association management solution (AMS) — the Association wanted to improve their user experience and make content easier to find and promote. To meet this challenge, HAI partnered with 10 Pound Gorilla to enhance and synchronize their overall website experience.
10 Pound Gorilla created a unified experience with a complete website overhaul, brand enhancement, integration of single sign-on (SSO) for all 3rd-party services, and syncing of member and organization data via an application programming interface (API).
Maintaining the distinct characters of HAI’s multiple sister-sites was critical. Therefore, 10 Pound Gorilla optimized HAI’s menu to incorporate their five sister-sites and designed a user experience to seamlessly preserves multiple brand identities. We used color coding to allow users to easily identify various sections of the website and designed cohesive program logos to strengthen the overall HAI brand while maintaining the identity of each program.
HAI HELI-EXPO Logo Enhancement