Teams across all industries are working from home, many that never have before. While this may be uncharted territory for your team, working remotely can be highly effective if done right.

Marketing allocation for digital channels is becomingly increasingly important in today’s world. In fact, digital advertising is estimated to grow to $517 billion in 2023, up over 82% from $283 billion in 2018. But marketing is more than just an expense, it’s an investment. 

In today’s digital-first world, a commanding digital presence cannot be overlooked. Here are some digitally-focused commitments you can make to raise your ROI in 2020.

We probably don’t need to tell you that a website is a crucial part of your business. But there is a difference between a website and an effective website. Often when we audit a website, we find these common mistakes:

Of brands that use social media, 95.8% of social media marketers believe Facebook produces the best ROI. Here are ways to ensure your posts are actually effective. Facebook users are accustomed to just scrolling through their feeds, often referred to as “mindless scrolling.”