Web Development Meets Web Analytics: The Knowledge Gap July 31, 2017 Marketing Beyond the many challenges of developing a website from start to finish, companies that choose to develop their website in-house also face challenges when it comes to the marketing aspect of their sites. These challenges may stem from budget limitations, lack of knowledge and in-house expertise, difficulties of dealing with and optimizing for different platforms, and tackling the complex world of web analytics.
Responsive Design: It's More Than Just Design July 17, 2017 Web Development Responsive web design enables a website's layout to change based on the screen size/resolution of the device it is displayed on. A website should respond to screens of all types and sizes, including mobile phones, tablets, laptops, desktops, and televisions.
Economic Summit 2017 June 14, 2017 Marketing Thanks to all those that came out to this years Economic Summit in our home town of Winter Park, Colorado. We enjoyed meeting and sharing with everyone, and we hope to make a lasting connection and impact with you.
A/B Testing: Getting the Most out of Your Site May 11, 2017 Marketing, Web Development If you could have one superpower, would it be mind reading? Humans are unpredictable by nature and their behavior is far from consistent. This comes as a big problem to digital marketers and online businesses who just want to get through to as many consumers as possible.
Google’s SEO Best Practices: A Starter Guide April 27, 2017 Marketing, Web Development There are hundreds of minor changes that can be made to a website in order to increase its search engine optimization, or SEO for short. When simplified, each SEO consideration can be reduced to one extremely important factor: enhancing user experience.