The Art of Retargeting: How it works and Why You Should Retarget

June 03, 2016 Marketing

Ever wonder why those shoes you’ve been eyeing for the last couple of days keep popping up as advertisements on various websites you go to? There’s a simple concept for that, it’s called retargeting. Retargeting is used in online advertising to show viewers content they have viewed on previous sites they have looked at.

How to Turn Social Media Fans Into New Customers

July 02, 2015 Marketing

We know that endlessly trying to accumulate followers or friends doesn't work, and we know that you'll never find success just by broadcasting your latest special, deal or sale. In order to understand the process of achieving sales through social media marketing, you have to understand the social media sales funnel.

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