Of the articles you read on Google, how many of those were written today? This week? This month? Even this year? A lot of them were probably published over a year ago, yet are still relevant to your search today. This is evergreen content — content that is relevant and has no expiration date.

Clutch, a company which identifies leading software and professional service firms through an in-depth research processes, recognizes 10 Pound Gorilla as a leading SEO firm in the Denver area.

Whitespace is the “empty” spaces of a website — clear of all text, pictures, graphics, etc. These spaces can exist between lines of text, between columns, surrounding images, in margins, and throughout menus. Learn more about how to use whitespace to make your website more appealing to users.

Your website has a lot of competition to fend off. One of the best ways to measure the success of your website is to use real-time heat map analytics. Heat maps offer a very simple way to see how users navigate your website.

Facebook is constantly making changes to the way ad campaigns are run and with each upgrade, the ad experience is seemingly more friendly for both advertisers and Facebook users. While there are some unhappy advertisers, millions of advertisers still use it for its potential to reach an estimated audience of more than 1 billion users.