Power of Video

July 12, 2016 Marketing, Web Development

We are living in the midst of the digital age, where our increasing tech-savviness has transformed the way we consume content. What was once primarily viewed on cable TV has migrated to online platforms accessible through desktop computers and smartphones. In this article, we aim to simplify the current state of video marketing, highlighting the latest trends and irrefutable facts.

The Art of Retargeting: How it works and Why You Should Retarget

June 03, 2016 Marketing

Ever wonder why those shoes you’ve been eyeing for the last couple of days keep popping up as advertisements on various websites you go to? There’s a simple concept for that, it’s called retargeting. Retargeting is used in online advertising to show viewers content they have viewed on previous sites they have looked at.

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