The Learning Lab

Start Fresh, & Advertise with Facebook!

February 06, 2017 Marketing

Facebook is constantly making changes to the way ad campaigns are run and with each upgrade, the ad experience is seemingly more friendly for both advertisers and Facebook users. While there are some unhappy advertisers, millions of advertisers still use it for its potential to reach an estimated audience of more than 1 billion users.

The New Wave of Advertising: Native Ads

September 07, 2016 Marketing

Some might argue the best ads are those consumers don’t realize are actual advertisements. They blend in so well the content appears as though it is original to the website, magazine, or publication it appears on. Consumers may never even realize that what they’re reading is sponsored content — Subtle in its branding, but strong in its message.

Proud Sponsor of DNN Summit 2017

August 23, 2016 News

10 Pound Gorilla is proud to announce our support of DNN Summit 2017 with a platinum sponsorship. Best of all, DNN Summit will be held in 10 Pound Gorilla’s local stomping grounds, Denver, Colorado.

Power of Video

July 12, 2016 Marketing, Web Development

We are living in the midst of the digital age, where our increasing tech-savviness has transformed the way we consume content. What was once primarily viewed on cable TV has migrated to online platforms accessible through desktop computers and smartphones. In this article, we aim to simplify the current state of video marketing, highlighting the latest trends and irrefutable facts.

The Art of Retargeting: How it works and Why You Should Retarget

June 03, 2016 Marketing

Ever wonder why those shoes you’ve been eyeing for the last couple of days keep popping up as advertisements on various websites you go to? There’s a simple concept for that, it’s called retargeting. Retargeting is used in online advertising to show viewers content they have viewed on previous sites they have looked at.

How to Turn Social Media Fans Into New Customers

July 02, 2015 Marketing

We know that endlessly trying to accumulate followers or friends doesn't work, and we know that you'll never find success just by broadcasting your latest special, deal or sale. In order to understand the process of achieving sales through social media marketing, you have to understand the social media sales funnel.

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